Every SEO professional agrees that doing SEO bare-handed is a dead-end deal. SEO software makes that time consuming and laborious task very fast and easy. There are a large number of SEO tools designed to fulfill every objective of website optimization. They help you with each stage of SEO starting from keyword research and ending with an analysis of your SEO campaign results.
Nowadays you can find a wide range of completely free SEO tools available on the web. And this overview of the most popular free SEO tools is going to help you choose the ones that can boost the popularity of your website.
Google Keyword Planner
Keywords lay the foundation stone of every SEO campaign. So finding and faceting keywords is the initial step on the way to the top of Google. Of course, you can limit your thinking and make your own list of keywords. But it’s kind of a shot in the dark because your thoughts may be vastly different from the words people actually enter into Google.
Here, the Google Keyword Tool comes in handy. Despite the fact that this tool is basically meant to help Google Ads advertisers, you can use it for keyword research as well. The Google Keyword Tool helps you figure out which keywords to target, shows the competition for selected keywords, lets you see estimated traffic volume, and provides a list of suggestions on popular keywords. Google Keyword Tool has a user-friendly interface and moreover, it is completely free. You can use some other paid alternative tools like Wordtracker or Keyword Discovery which can be effective too, but Google Keyword Tool is the ultimate leader in free keyword research tools.
XML Sitemap Generators
To ensure that all your pages are crawled and indexed, you should set up a sitemap for your website. They are like ready-to-crawl webs for Google spiders that enable them to quickly find which pages are in place and which ones have been updated most recently. Sitemaps can also be beneficial to human visitors as they organize the entire structure of a website’s content and make website navigation much easier. XML Sitemap Generator lets you create XML, ROR sitemaps that can be used by Google, Yahoo! And lots of other search engines. This SEO tool lets you generate HTML sitemaps that improve website navigation for humans and make your site visitor-friendly.
SEO Book’s Rank Checker
To check whether your optimization campaign is running hot or cold, you need a good rank checking tool to measure your website’s ranking fluctuations. Rank Checker of SEO Book can be very helpful in this. It’s a Firefox plug-in that lets you run rank checking in the Big Three: Google, Yahoo! And export Bing and aggregated data easily. All you have to do is enter the URL of your website and the keywords for which you want to check your status. That’s all and in few seconds SEO Book’s Rank Checker provides you the result on your ranking. It’s fast, easy to use, and free.
Backlinks Watch
Links are like Trump’s ace in the Google popularity game. The point is that the more quality links you have on your backlink profile, the higher will be the rank of your website. So a good SEO tool for link research and analysis is a must-have in your arsenal. Backlink Watch is an online backlink checker that not only helps you see which sites have links to your page but also gives you some data for SEO analysis, such as the title of the linking page, the anchor text of the link, It says whether the link has a dofollow or nofollow tag, etc. The only drawback of this tool is that it only gives you 1,000 backlinks per website, regardless of the actual number of backlinks a website has.
Compete
Compete[dot]com provides a large pool of analytical data to FISH. It is an online tool for monitoring and analyzing online competition that offers two categories of services: free site analytics and subscription-based paid search analytics that let you take advantage of some additional features. Compete with an out-and-out SEO tool that lets you view traffic and engagement metrics for a specified website and find sites for affiliation and link-building purposes. Compete is also a great keyword analyzer, as it lets you analyze the keywords of your online competitors. Some other features to mention are subdomain analysis, export to CSV, tagging, etc.
SEO PowerSuite
SEO PowerSuite is an all-in-one SEO toolkit that lets you cover all aspects of website optimization. It includes four SEO tools to complete all SEO tasks. Website auditor is a great leg-up for creating great content for your website. It analyzes your top 10 online competitors and generates a definitive plan based on the best optimization practices in your niche. Rank Tracker is a great one at monitoring your website’s position and generating the most click-producing words. SEO SpyGlass is the power-charged SEO software for backlink checking and analysis. It is the only SEO tool that lets you find up to 50,000 backlinks per website and generate reports with a ready-to-use website optimization strategy. And the last and most advanced in this line is LinkAssistant. It is a feature-rich powerhouse SEO tool for link building and management that shoulders the core aspects of off-page optimization.
The free versions of these four tools help you tackle key customization challenges. You can also buy an extended version of SEO PowerSuite with advanced features to make your optimization campaign complete.